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"We want you to love our product" : an English-German translation analysis of consumer oriented language on drink packaging texts
Böttger, Claudia; Janik, Christina - In: Anspruchsgruppenorientierte Kommunikation : neue …, (pp. 67-84). 2008
Persistent link: https://www.econbiz.de/10003759641
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Traffic lights and food choice : a choice experiment examining the relationship between nutritional food labels and price
Balcombe, Kelvin G.; Fraser, Iain M.; Di Falco, Salvatore - 2009
In this paper we investigate how consumers respond to the UK food label Traffic Light System (TLS). Employing a Choice Experiment (CE) we find that consumers appear to behave in a manner consistent with our expectations regarding the impact of the TLS nutrition label. In particular, we identify...
Persistent link: https://www.econbiz.de/10003889482
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Traffic lights and food choice : a choice experiment examining the relationship between nutritional food labels and price
Balcombe, Kelvin G.; Fraser, Iain M.; Di Falco, Salvatore - In: Food policy : economics planning and politics of food … 35 (2010) 3, pp. 211-220
Persistent link: https://www.econbiz.de/10008663478
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Why do people read reviews posted on consumer-opinion portals?
Burton, Jamie; Khammash, Marwan - In: Journal of marketing management : MM 26 (2010) 3/4, pp. 230-255
Persistent link: https://www.econbiz.de/10003984928
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Nutritional labelling in restaurants : whose responsibility is it anyway?
Alexander, Matthew; O'Gorman, Kevin; Wood, Kati - In: International journal of contemporary hospitality management 22 (2010) 4, pp. 572-579
Persistent link: https://www.econbiz.de/10008651304
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Information cues roles in product evaluations : the case of the UK cosmetics market
Jamal, Ahmad; Khan, Mohammed Sajid; Tsesmetzi, Matoula … - In: Journal of strategic marketing 20 (2012) 3, pp. 249-265
Persistent link: https://www.econbiz.de/10009575422
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Utilising product knowledge : competitive advantage for specialist independent grocery retailers
McGuinness, Donna; Hutchinson, Karise - In: International journal of retail & distribution management 41 (2013) 6, pp. 461-476
Persistent link: https://www.econbiz.de/10009770725
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Evaluative cues and services : the effect of consumer knowledge
Devlin, James F. - In: Journal of marketing management : MM 27 (2011) 13/14, pp. 1366-1377
Persistent link: https://www.econbiz.de/10009412794
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Why do people read reviews posted on consumer-opinion portals?
Burton, Jamie; Khammash, Marwan - In: New Developments in Online Marketing, (pp. 51-75). 2014
Persistent link: https://www.econbiz.de/10010354586
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Marketing durability
Cooper, Tim; Christer, Kirsty - In: Longer lasting products : alternatives to the throwaway …, (pp. 273-296). 2010
Persistent link: https://www.econbiz.de/10008758458