Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Hörfunkwerbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Detecting deception in adverti...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Hörfunkwerbung
Marketing
31
Marketing management
20
Marketingmanagement
20
Theorie
9
Theory
9
Beziehungsmarketing
8
Marketing theory
8
Marketingtheorie
8
Relationship marketing
8
USA
4
United States
4
Vereinigte Staaten
4
Selling
2
Verbraucherschutz
2
Verkauf
2
Absatzpolitik
1
Absatztechnik
1
Betriebsmaterialwirtschaft
1
Betriebswirtschaftslehre
1
Business economics
1
Business ethics
1
Competitive advantage
1
Consumer behaviour
1
Großbritannien
1
Handelsbetrieb
1
International marketing
1
Internationales Marketing
1
Jugendliche
1
Konsumentenverhalten
1
Kraftfahrzeugmarkt
1
Lehrbuch
1
Marktforschung
1
Produktgestaltung
1
Radio advertising
1
United Kingdom
1
Unternehmensethik
1
Unternehmensforschung
1
Verkäufer
1
Wettbewerbsvorteil
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Armstrong, Gary
1
Brucks, Merrie
1
Goldberg, Marvin E.
1
Published in...
All
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Children's use of cognitive defenses against television advertising : a cognitive response approach
Brucks, Merrie
- In:
Journal of consumer research : JCR ; an …
14
(
1988
)
4
,
pp. 471-482
Persistent link: https://www.econbiz.de/10001098539
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
