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~subject:"Handelsliberalisierung"
~subject:"Theory"
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The Uruguay Round and beyond : essays in honour of Arthur Dunkel
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Reinventing the retirement paradigm
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The political economy of the environment : an interdisciplinary approach
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Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
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The Uruguay round and the developing countries
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International political economy ; Vol. 2
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Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
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Marketingprobleme : innovative Lösungsansätze aus Forschung und Praxis
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Fundamentals of marketing research ; Vol. 1
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Modelling global change
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ECONIS (ZBW)
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1
30 Jahre Forschung im deutschen Sprachraum zum quantitativ orientierten Marketing
Albers, Sönke
;
Hildebrandt, Lutz
- In:
Deutschsprachige Marketingforschung : Bestandsaufnahme …
,
(pp. 209-237)
.
2000
Persistent link: https://www.econbiz.de/10001518970
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2
Interpretive constraint in qualitative and quantitative research: false dichotomies?
Nakamoto, Kent
;
Brinberg, David
- In:
Empirie und Betriebswirtschaft : Entwicklungen und …
,
(pp. 155-172)
.
2003
Persistent link: https://www.econbiz.de/10001799454
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3
Interviewpartner Computer quo vadis?
Jeck-Schlottmann, Gabi
- In:
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum …
,
(pp. 29-46)
.
1994
Persistent link: https://www.econbiz.de/10001288179
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4
Hard versus soft laddering : implications for appropriate use
Botschen, Günther
- In:
New developments and approaches in consumer behavior …
,
(pp. 321-339)
.
1998
Persistent link: https://www.econbiz.de/10001299786
Saved in:
5
Qualitative Interviews
Aghamanoukjan, Anahid
;
Buber, Renate
;
Meyer, Michael
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 415-436)
.
2009
Persistent link: https://www.econbiz.de/10003827405
Saved in:
6
Convergent Interviewing : eine Methode zur Problemeingrenzung bei Marktforschungsprojekten
Riege, Andreas
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 437-447)
.
2009
Persistent link: https://www.econbiz.de/10003827407
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7
Das Experteninterview : ein Gespräch auf gleicher Augenhöhe
Pfadenhauer, Michaela
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 449-461)
.
2009
Persistent link: https://www.econbiz.de/10003827409
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8
Online Laddering
Gruber, Thorsten
;
Voss, Rödiger
;
Balderjahn, Ingo
; …
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 569-581)
.
2009
Persistent link: https://www.econbiz.de/10003827419
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9
Der Prozess der
Marktforschung
: Festlegung der Datenerhebungsmethode, Stichprobenbildung und Fragebogengestaltung
Homburg, Christian
;
Krohmer, Harley
- In:
Handbuch Marktforschung : Methoden, Anwendungen, …
,
(pp. 21-51)
.
2008
Persistent link: https://www.econbiz.de/10003573264
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10
Fehlende Werte: Ursachen, Konsequenzen und Behandlung
Decker, Reinhold
;
Wagner, Ralf
- In:
Handbuch Marktforschung : Methoden, Anwendungen, …
,
(pp. 53-79)
.
2008
Persistent link: https://www.econbiz.de/10003573266
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