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Handelsmanagement
Einzelhandel
11
Retail trade
9
Einzelhandelsbetriebslehre
8
Marketing
6
Retail management
6
Management
5
Consumer behaviour
4
Konsumentenverhalten
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Marketing management
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Marketingmanagement
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Product safety
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Produktsicherheit
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Strategisches Management
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Augmented reality
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Beziehungsmarketing
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Business strategy
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Complaining behavior
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Customer dissatisfaction
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Distribution channel
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Einzelhandelsbetrieb
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Entry barriers
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Fighter brand
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Fighting brand
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Good-enough products
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Low-cost competition
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Marktforschung
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Price competition
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Product liability
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Productivity
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Produkthaftung
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Produktivität
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Relationship marketing
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Service failures
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Service guarantees
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Service recovery programs
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Strategic management
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Theory
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USA
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English
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Berman, Barry
5
Evans, Joel R.
5
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ECONIS (ZBW)
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1
Retail management : a strategic approach
Berman, Barry
;
Evans, Joel R.
-
1989
-
4. ed
Persistent link: https://www.econbiz.de/10000764553
Saved in:
2
Retail management : a strategic approach
Berman, Barry
;
Evans, Joel R.
-
1979
Persistent link: https://www.econbiz.de/10000077563
Saved in:
3
Retail management : a strategic approach
Berman, Barry
;
Evans, Joel R.
-
2010
-
11th ed
Persistent link: https://www.econbiz.de/10003821343
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4
Retail management : a strategic approach
Berman, Barry
;
Evans, Joel R.
-
2006
-
10th ed
Persistent link: https://www.econbiz.de/10003189625
Saved in:
5
Retail management : a strategic approach
Berman, Barry
;
Evans, Joel R.
-
2013
-
12. ed., international ed.
Persistent link: https://www.econbiz.de/10009632648
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