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The strategy tool : the trademark map of best 100 brands in the world
Chen, Rain; Liang, Chapie - In: Journal of management and strategy : JMS 4 (2013) 4, pp. 21-31
Persistent link: https://www.econbiz.de/10010227118
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Trademark families : characteristics and market values
Block, Jörn; Fisch, Christian; Sandner, Philipp - In: The journal of brand management : an international journal 21 (2014) 2, pp. 150-170
Persistent link: https://www.econbiz.de/10010252611
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Quality competition between national and store brands
Chakraborty, Tulika; Chauhan, Satyaveer S.; Huang, Xiao - In: International journal of production research 60 (2022) 9, pp. 2703-2732
Persistent link: https://www.econbiz.de/10013412775
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National brands versus private-labels : an empirical study of competition, advertising, and collusion
Parker, Philip M.; Kim, Namwoon - 1995
Persistent link: https://www.econbiz.de/10000908298
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Why do consumers pay more for national brands than for store brands?
Sethuraman, Raj; Cole, Catherine - 1997
Persistent link: https://www.econbiz.de/10000988097
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Why store brand penetration varies by retailer
Dhar, Sanjay K.; Hoch, Stephen J. - 1997
Persistent link: https://www.econbiz.de/10000988118
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National brand and store brand price competition : who hurts whom?
Sethuraman, Raj - 1995
Persistent link: https://www.econbiz.de/10000917641
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Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
Bruhn, Manfred (ed.) - 1997 - 2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10000626360
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Trademarks in developing countries
Vida, Alexander - 1981
Persistent link: https://www.econbiz.de/10000607460