Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Handelsmarke"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Protecting the Brand : Busting...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Handelsmarke
Markenführung
17,075
Brand management
17,064
Markenartikel
9,142
Konsumentenverhalten
8,309
Consumer behaviour
8,301
Brand
8,047
Markenimage
7,428
Brand image
7,284
Beziehungsmarketing
2,706
Relationship marketing
2,704
Markenpolitik
2,226
Social Web
1,860
Social web
1,857
Deutschland
1,692
Online-Marketing
1,638
Internet marketing
1,604
Marketingmanagement
1,539
Marketing management
1,515
Germany
1,402
Werbewirkung
1,244
Theorie
1,235
Theory
1,225
Advertising effects
1,224
Marketing
1,064
Luxusgüter
981
Luxury goods
980
USA
948
Werbung
944
United States
920
Advertising
849
Einzelhandel
779
Retail trade
753
Store brand
750
Corporate reputation
695
Firmenimage
695
Brand loyalty
694
Internationales Marketing
669
Customer satisfaction
667
Kundenzufriedenheit
666
more ...
less ...
Online availability
All
Undetermined
260
Free
158
Type of publication
All
Article
465
Book / Working Paper
332
Journal
3
Type of publication (narrower categories)
All
Article in journal
381
Aufsatz in Zeitschrift
381
Aufsatz im Buch
87
Book section
87
Hochschulschrift
72
Thesis
51
Graue Literatur
48
Non-commercial literature
48
Working Paper
35
Arbeitspapier
33
Conference paper
23
Konferenzbeitrag
23
Collection of articles of several authors
13
Sammelwerk
13
Aufsatzsammlung
12
Case study
7
Fallstudie
7
Konferenzschrift
6
Bibliografie enthalten
5
Bibliography included
5
Dissertation u.a. Prüfungsschriften
5
Conference proceedings
3
Lehrbuch
3
Systematic review
3
Übersichtsarbeit
3
Fallstudiensammlung
2
Festschrift
2
Nachschlagewerk
2
Reference book
2
Adressbuch
1
Company information
1
Firmeninformation
1
Guidebook
1
Market information
1
Marktinformation
1
No longer published / No longer aquired
1
Quelle
1
Ratgeber
1
Reprint
1
Textbook
1
more ...
less ...
Language
All
English
586
German
209
French
3
Russian
2
Italian
1
Multiple languages
1
Polish
1
Spanish
1
more ...
less ...
Author
All
Olbrich, Rainer
14
Sethuraman, Raj
12
Gázquez-Abad, Juan Carlos
11
Bruhn, Manfred
10
Sattler, Henrik
10
Ailawadi, Kusum L.
9
Diallo, Mbaye Fall
9
Martínez-López, Francisco J.
9
Gómez-Suárez, Mónica
8
Ahlert, Dieter
7
Yagüe Guillén, María Jésus
7
Dekimpe, Marnik G.
6
Lévy Mangin, Jean-Pierre
6
Martos-Partal, Mercedes
6
Réquillart, Vincent
6
Steenkamp, Jan-Benedict E. M.
6
Wolf, Annett
6
Calvo-Porral, Cristina
5
Cuneo, Andres
5
Deleersnyder, Barbara
5
Dutta, Shantanu
5
Rubio Benito, Natalia
5
Abril Barrie, Carmen
4
Boyle, Peter J.
4
Burmann, Christoph
4
Chimhundu, Ranga
4
Fornari, Daniele
4
Fornari, Edoardo
4
Gedenk, Karen
4
Geyskens, Inge
4
González-Benito, Óscar
4
Grandi, Sebastiano
4
Grewe, Gundula
4
Huber, Frank
4
Inderst, Roman
4
Kaswengi, Joseph
4
Keller, Kristopher Oliver
4
Kenning, Peter
4
Koll, Oliver
4
Levy, Daniel
4
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
5
De Gruyter Oldenbourg
2
Hochschule Offenburg
2
National Bureau of Economic Research
2
Autohaus Buch und Formular
1
Brandsboard e.V.
1
Deutschland / Bundeswehr / Universität Hamburg
1
Eurohandelsinstitut
1
Harvard Graduate School of Business Administration
1
Helmut-Schmidt-Universität
1
Henkel & Cie
1
Henkel & Cie AG
1
Henkel & Cie GmbH <1922-1950>
1
Henkel & Cie GmbH <1950-1977>
1
Henkel GmbH
1
Henkel Kommanditgesellschaft auf Aktien
1
Institut für Gewerblichen Rechtsschutz <Zürich>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Practising Law Institute
1
Springer International Publishing
1
Universität Duisburg <1980-2002>
1
Universität St. Gallen
1
Universiṭat Bar-Ilan / Department of Economics
1
more ...
less ...
Published in...
All
Journal of retailing and consumer services
40
SpringerLink / Bücher
17
International journal of retail & distribution management
16
Journal of business research : JBR
13
The international review of retail, distribution and consumer research
13
The journal of product & brand management
13
Journal of retailing
11
European journal of operational research : EJOR
10
Springer Proceedings in Business and Economics
9
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
8
Gabler Edition Wissenschaft
8
International journal of production economics
8
Transportation research / E : an international journal
8
European journal of marketing : EJM
6
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
6
Report / Marketing Science Institute
6
Research
6
Review of industrial organization : RIO
6
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
5
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
5
Innovatives Markenmanagement
5
Journal of food products marketing
5
Springer eBook Collection
5
The journal of brand management : an international journal
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
European review of agricultural economics : ERAE
4
Jahrbuch der Absatz- und Verbrauchsforschung
4
Journal of agricultural & food industrial organization
4
Journal of marketing
4
Journal of marketing management : MM
4
Marketing : ZFP ; journal of research and management
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Reihe: Marketing, Handel und Management
4
Springer eBook Collection / Business and Economics
4
The journal of consumer marketing
4
Applied economics
3
European retail research
3
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
3
Gabler Research
3
Handelsforschung
3
more ...
less ...
Source
All
ECONIS (ZBW)
784
USB Cologne (EcoSocSci)
14
EconStor
2
Showing
1
-
10
of
800
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Why do hypermarkets extend their brands to a growing number of products?
Hasliza Hassan
;
Muhammad Sabbir Rahman
;
Abu Bakar Sade
- In:
International journal of business excellence
17
(
2019
)
3
,
pp. 290-305
Persistent link: https://www.econbiz.de/10011997497
Saved in:
2
The strategy tool : the trademark map of best 100 brands in the world
Chen, Rain
;
Liang, Chapie
- In:
Journal of management and strategy : JMS
4
(
2013
)
4
,
pp. 21-31
Persistent link: https://www.econbiz.de/10010227118
Saved in:
3
Trademark families : characteristics and market values
Block, Jörn
;
Fisch, Christian
;
Sandner, Philipp
- In:
The journal of brand management : an international journal
21
(
2014
)
2
,
pp. 150-170
Persistent link: https://www.econbiz.de/10010252611
Saved in:
4
Quality competition between national and store brands
Chakraborty, Tulika
;
Chauhan, Satyaveer S.
;
Huang, Xiao
- In:
International journal of production research
60
(
2022
)
9
,
pp. 2703-2732
Persistent link: https://www.econbiz.de/10013412775
Saved in:
5
Trademarks in developing countries
Vida, Alexander
-
1981
Persistent link: https://www.econbiz.de/10000607460
Saved in:
6
Markenpolitik des Bankbetriebs : Grundlagen und empirische Studien
Weber, Markus
-
1992
Persistent link: https://www.econbiz.de/10000336452
Saved in:
7
Handelsmarkenmanagement
Dumke, Stephan
-
1996
Persistent link: https://www.econbiz.de/10000562117
Saved in:
8
Feedback Stackelberg equilibrium strategies when the private label competes with the national
brand
Amrouche, Nawel
;
Martín Herrán, Guiomar
;
Zaccour, Georges
-
2008
Persistent link: https://www.econbiz.de/10003786967
Saved in:
9
Win-win strategies at discount stores ; Report No. 06-109
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
- In:
MSI reports : working paper series
(
2006
)
2
,
pp. 45-57
Persistent link: https://www.econbiz.de/10003346474
Saved in:
10
Co-branding in advertising : the issue of product and
brand
fit
Geuens, Maggie
(
contributor
);
Pecheux, Claude
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003332108
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
