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Social marketing
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Journal of service theory and practice
2
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The journal of services marketing
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Serving yourself : value self-creation in health care service
Zainuddin, Nadia
;
Tam, Leona
;
McCosker, Angie
- In:
The journal of services marketing
30
(
2016
)
6
,
pp. 586-600
Persistent link: https://www.econbiz.de/10011635008
Saved in:
2
Just what the doctor ordered? : investigating the impact of health service quality on consumer misbehaviour
Greer, Dominique A.
;
Russell-Bennett, Rebekah
;
Tombs, …
- In:
Australasian marketing journal
22
(
2014
)
3
,
pp. 257-267
Persistent link: https://www.econbiz.de/10010427954
Saved in:
3
I'm no expert, but … ? : consumer use of supportive digital tools in health services
Bocking, Helen
;
Russell-Bennett, Rebekah
;
Letheren, Kate
- In:
Journal of service theory and practice
32
(
2022
)
2
,
pp. 105-131
Persistent link: https://www.econbiz.de/10013190858
Saved in:
4
Blended human-technology service realities in healthcare
Dodds, Sarah
;
Russell-Bennett, Rebekah
;
Chen, Tom
; …
- In:
Journal of service theory and practice
32
(
2022
)
1
,
pp. 75-99
Persistent link: https://www.econbiz.de/10012879151
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