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Effects of risk disclosure prominence in direct-to-consumer advertising (DTCA) of prescription drugs : an integrative cognitive process model
Ju, Ilwoo; Park, Jin Seong - In: Health marketing quarterly 35 (2018) 1, pp. 32-46
Persistent link: https://www.econbiz.de/10011865627
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Optimistic bias, advertising skepticism, and consumer intentions for seeking information about the health risks of prescription medicine
Park, Jin Seong; Ahn, Ho-Young Anthony; Haley, Eric John - In: Health marketing quarterly 34 (2017) 2, pp. 81-96
Persistent link: https://www.econbiz.de/10011706876