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~subject:"Herkunftsbezeichnung"
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Herkunftsbezeichnung
Consumer behaviour
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Chen, Cathy Yi
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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The effects of country-related affect on product evaluations
Chen, Cathy Yi
;
Mathur, Pragya
;
Maheswaran, Durairaj
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
4
,
pp. 1033-1046
Persistent link: https://www.econbiz.de/10010473318
Saved in:
2
Nation equity : integrating the multiple dimensions of country of origin effects
Maheswaran, Durairaj
;
Chen, Cathy Yi
;
He, Junhong
-
2013
Persistent link: https://www.econbiz.de/10009781359
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