The effects of country-related affect on product evaluations
Year of publication: |
2014
|
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Authors: | Chen, Cathy Yi ; Mathur, Pragya ; Maheswaran, Durairaj |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 41.2014/15, 4, p. 1033-1046
|
Subject: | Herkunftsbezeichnung | Designation of origin | Emotion | Markenimage | Brand image | Konsumentenpräferenzen | Consumer preferences | Experiment |
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