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Herkunftsbezeichnung
Consumer behaviour
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Journal of business research : JBR
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Consumers' cognitive and affective responses to brand origin misclassifications : does confidence in brand origin identification matter?
Mandler, Timo
;
Won, Sungbin
;
Kim, Kyungae
- In:
Journal of business research : JBR
80
(
2017
),
pp. 197-209
Persistent link: https://www.econbiz.de/10011771497
Saved in:
2
Are brands re-evaluated when consumers learn about brand origin misperceptions? : outcomes, processes, and contingent effects
Mandler, Timo
;
Bartsch, Fabian
;
Zeugner-Roth, Katharina …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304110
Saved in:
3
Consumer animosity : the mitigating effect of perceived brand globalness
Mandler, Timo
;
Bartsch, Fabian
;
Krüger, Tinka
;
Kim, …
- In:
International marketing review
40
(
2023
)
2
,
pp. 365-384
Persistent link: https://www.econbiz.de/10014266966
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