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~subject:"Herkunftsbezeichnung"
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Herkunftsbezeichnung
Brand management
10
Markenführung
9
Consumer behaviour
5
Place marketing
5
Standortmarketing
5
ASEAN countries
3
ASEAN-Staaten
3
Brand image
3
Corporate reputation
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Firmenimage
3
Konsumentenverhalten
3
Markenimage
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Place branding
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South East Asia
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Brand
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Brand elements
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Brand identity
2
City marketing
2
Corporate culture
2
Corporate identity
2
Corporate image
2
Country of origin
2
Designation of origin
2
Globalization
2
Higher education institution
2
Hochschule
2
Identification
2
Image
2
Integrated marketing communications
2
Markenartikel
2
Markenpolitik
2
Marketing
2
Marketing management
2
Marketingmanagement
2
Nation state
2
Nationalstaat
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Public relations
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Rules of origin
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Dinnie, Keith
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Ghazali Musa
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Melewar, T. C.
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Seidenfuss, Kai-Uwe
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International marketing review
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ECONIS (ZBW)
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Nation branding and integrated marketing communications : an ASEAN perspective
Dinnie, Keith
;
Melewar, T. C.
;
Seidenfuss, Kai-Uwe
; …
- In:
International marketing review
27
(
2010
)
4
,
pp. 388-403
Persistent link: https://www.econbiz.de/10008696655
Saved in:
2
International perspectives on nation branding
Dinnie, Keith
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008696657
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