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AMS review : official publication of the Academy of Marketing Science
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ECONIS (ZBW)
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1
Marketing theory : the philosophy of marketing science
Hunt, Shelby D.
-
1983
Persistent link: https://www.econbiz.de/10000055295
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2
Doctoral seminars in marketing theory : for incorporating the history of marketing practice and thought
Hunt, Shelby D.
- In:
Journal of historical research in marketing
2
(
2010
)
4
,
pp. 443-456
Persistent link: https://www.econbiz.de/10008809043
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3
The evolution of the resource-advantage theory : six events, six realizations, six contributions
Hunt, Shelby D.
- In:
Journal of historical research in marketing
4
(
2012
)
1
,
pp. 7-29
Persistent link: https://www.econbiz.de/10009506467
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4
On the intersection of marketing history and marketing theory
Hunt, Shelby D.
- In:
Marketing theory
11
(
2011
)
4
,
pp. 483-489
Persistent link: https://www.econbiz.de/10009419180
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5
The inductive realist model of theory generation : explaining the development of a theory of marketing ethics
Hunt, Shelby D.
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
2
,
pp. 61-73
Persistent link: https://www.econbiz.de/10009759946
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6
The theory of monopolistic competition, marketing’s intellectual history, and the product differentiation versus market segmentation controversy
Hunt, Shelby D.
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
1
,
pp. 73-84
Persistent link: https://www.econbiz.de/10008935193
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7
Indigenous theory development in marketing : the foundational premises approach
Hunt, Shelby D.
- In:
AMS review : official publication of the Academy of …
10
(
2020
)
1/2
,
pp. 8-17
Persistent link: https://www.econbiz.de/10012296590
Saved in:
8
Avoiding academic irrelevance in the marketing discipline : the promise of the history of marketing thought
Jones, D. G. Brian
;
Shaw, Eric H.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 52-62
Persistent link: https://www.econbiz.de/10011883307
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