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~subject:"History of economic thought"
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History of economic thought
Marketing theory
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Tamilia, Robert D.
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Shapiro, Stanley J.
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Journal of historical research in marketing
2
A twenty-first century guide to Aldersonian marketing thought
1
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ECONIS (ZBW)
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Placing Alderson and his contributions to marketing in historical perspective
Tamilia, Robert D.
- In:
A twenty-first century guide to Aldersonian marketing …
,
(pp. 473-511)
.
2006
Persistent link: https://www.econbiz.de/10003279838
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2
An overview of The History of Marketing Thought
Tamilia, Robert D.
- In:
Journal of historical research in marketing
1
(
2009
)
2
,
pp. 346-360
Persistent link: https://www.econbiz.de/10003917554
Saved in:
3
The history of Canadian marketing : from the seventeenth century to World War II ; an annotated bibliography
Shapiro, Stanley J.
;
Tamilia, Robert D.
- In:
Journal of historical research in marketing
3
(
2011
)
3
,
pp. 402-422
Persistent link: https://www.econbiz.de/10009312173
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