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Social Software im Marketing : Studenten-Weblogs als Instrument des Hochschulmarketings
Liebig, Torsten - 2007 - Orig.-Ausg.
Persistent link: https://www.econbiz.de/10003417092
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Potential of the social media as instruments of higher education marketing: a segmentation study
onstantinides, Efthymios; Zinck Stagno, Marc - In: Journal of marketing for higher education 21 (2011) 1, pp. 7-24
Persistent link: https://www.econbiz.de/10009295477
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Psychic Ads : Identifying Students for Higher Education by Analysing Google Trends Time Series for Targeted Advertising on Google Adwords
N., Kavya; Rai, Nishita; Ahmed, Mohsin - 2015
In this paper we show how an Institute of Higher Education can predict future MBA students for targeted advertising by analysing Google query data. We extract normalized query data from Google trends and compute correlations of time shifted time series. We then conclude that highly correlated...
Persistent link: https://www.econbiz.de/10014136023
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Social media's use in postgraduate students' decision-making journey : an exploratory study
Galan, Mianda; Lawley, Meredith; Clements, Michael P. - In: Journal of marketing for higher education 25 (2015) 2, pp. 287-312
Persistent link: https://www.econbiz.de/10011497301
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The impact of university brand identification and eWOM behaviour on students' psychological well-being : a multi-group analysis among active and passive social media users
Lee, Daisy; Ng, Peggy M. L.; Bogomolova, Svetlana - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 3/4, pp. 384-403
Persistent link: https://www.econbiz.de/10012249035
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Registers of the universities, colleges, and schools of Great Britain and Ireland
Jacobs, Phyllis May - 1964
Persistent link: https://www.econbiz.de/10000424653
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Do UK universities communicate their brands effectively through their websites?
Chapleo, Chris; Durán, María Victoria Carrillo; … - In: Journal of marketing for higher education 21 (2011) 1, pp. 25-46
Persistent link: https://www.econbiz.de/10009295476
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Social media and higher education : direct and indirect marketing
Cohen, Ivan K.; Salaber, Julie - In: Handbook of research on integrating social media into …, (pp. 167-186). 2015
Persistent link: https://www.econbiz.de/10011294597
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The fate of the international student bread winners in the hands of international independent and private colleges : a case study
Er, Mevliyar - In: International journal of education economics and development 3 (2012) 3, pp. 205-216
Persistent link: https://www.econbiz.de/10009696249
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Consumers' channel choice for university-licensed products : exploring factors of consumer acceptance with social identification
Yang, Sujin; Park, Jungkun; Park, Jihye - In: Journal of retailing and consumer services 14 (2007) 3, pp. 165-174
Persistent link: https://www.econbiz.de/10003458641