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Hochschule
Consumer behaviour
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Mokhtar, Sany Sanuri Mohd
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Salniza Md. Salleh
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Fakhrul Anwar Zainol
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Farhat, Kashif
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Hasfizani Ariffin
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International journal of applied management science
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International journal of business excellence : IJBEX
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Journal of marketing for higher education
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ECONIS (ZBW)
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Role of brand experience and brand affect in creating brand engagement : a case of higher education institutions (HEIs)
Farhat, Kashif
;
Mokhtar, Sany Sanuri Mohd
;
Salniza Md. …
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 107-135
Persistent link: https://www.econbiz.de/10012549781
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2
Millennials alumni and donor behaviour : an insight from management-based university in Malaysia
Hasnizam Shaari
;
Phoon Lee Yong
;
Salniza Md. Salleh
; …
- In:
International journal of applied management science
11
(
2019
)
4
,
pp. 352-369
Persistent link: https://www.econbiz.de/10012160433
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3
The roles of technology in enhancing service excellence in Malaysian higher education industry
Hasfizani Ariffin
;
Mokhtar, Sany Sanuri Mohd
;
Yusmani …
- In:
International journal of business excellence : IJBEX
27
(
2022
)
2
,
pp. 189-201
Persistent link: https://www.econbiz.de/10013336575
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