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~subject:"Hochtechnologie"
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Hochtechnologie
Strategic management
8
Strategisches Management
8
Marketing
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7
Marketingmanagement
7
Competitive advantage
5
Corporate culture
5
High technology
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Innovation
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Produktentwicklung
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Wissensmanagement
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Contingency theory
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Export
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2
Innovationsmanagement
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Kontingenztheorie
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Relationship marketing
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Strategy
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Sustainable development
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English
5
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Slater, Stanley F.
5
Mohr, Jakki
3
Sengupta, Sanjit
3
Hult, G. Tomas M.
1
Im, Subin
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Kim, Namwoon
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Olson, Eric M.
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Handbook of business-to-business marketing
1
Journal of the Academy of Marketing Science
1
Managing technology and innovation : an introduction
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
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On the importance of matching strategic behavior and target market selection to business strategy in high-tech markets
Slater, Stanley F.
;
Hult, G. Tomas M.
;
Olson, Eric M.
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 5-17
Persistent link: https://www.econbiz.de/10003485049
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2
Toward a theory of technology marketing : review and suggestions for future research
Mohr, Jakki
;
Sengupta, Sanjit
;
Slater, Stanley F.
- In:
Handbook of business-to-business marketing
,
(pp. 563-581)
.
2012
Persistent link: https://www.econbiz.de/10009500118
Saved in:
3
Impact of knwoledge type and strategic orientation on new product creativity and advantage in high-technology firms
Kim, Namwoon
;
Im, Subin
;
Slater, Stanley F.
- In:
The journal of product innovation management : an …
30
(
2013
)
1
,
pp. 136-153
Persistent link: https://www.econbiz.de/10009703567
Saved in:
4
Foundations for successful high-technology marketing
Mohr, Jakki
;
Slater, Stanley F.
;
Sengupta, Sanjit
- In:
Managing technology and innovation : an introduction
,
(pp. 84-105)
.
2006
Persistent link: https://www.econbiz.de/10003246942
Saved in:
5
Marketing of high-technology products and innovations
Mohr, Jakki
;
Sengupta, Sanjit
;
Slater, Stanley F.
-
2010
-
3. ed., internat. ed.
Persistent link: https://www.econbiz.de/10010188812
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