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Business tourists' perceptions of nation brands and capital city brands : a comparison between Dublin/Republic of Ireland, and Cardiff/Wales
Skinner, Heather - In: Journal of marketing management : MM 33 (2017) 9/10, pp. 817-834
Persistent link: https://www.econbiz.de/10011746429
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Impacts of host city image in the country destination branding in sport mega-event context : exploring cognitive and affective image dimensions
Ferreira, Luciana Brandão; Giraldi, Janaina de Moura … - In: International journal of event and festival management 13 (2022) 4, pp. 486-505
Persistent link: https://www.econbiz.de/10013375102
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Brand equity in a tourism destination : a case study of domestic tourists in Hoi An city, Vietnam
Tran, Trung Vinh; Phuc Nguyen, Nguyen; Tuan, Tran Nien; … - 2022
PurposeThis paper aims to propose and investigate the relationships among the components of brand equity, and examining the effects of these components on overall destination brand equity in Hoi An tourism destination, Vietnam, from the perspective of domestic...
Persistent link: https://www.econbiz.de/10014241844
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"Wonderful Indonesia" positioning branding as a place of interesting tourism
Fauziah, Hujaimatul - In: The future opportunities and challenges of business in …, (pp. 77-80). 2020
Persistent link: https://www.econbiz.de/10012310734
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The clustering of city images on Instagram : a comparison between projected and perceived images.
Paül i Agustí, Daniel - In: Journal of destination marketing & management 20 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012588629
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Exploring place image from visitors' expected and lived experiences : a discrete choice approach
Capitello, Roberta; Agnoli, Lara; Charters, Steve; … - In: Journal of customer behaviour 16 (2017) 1, pp. 19-34
Persistent link: https://www.econbiz.de/10011757504
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Residents' place image : place to live versus tourist destination
Stylidis, Dimitrios - In: Tourism analysis : an interdisciplinary tourism & … 23 (2018) 4, pp. 553-560
Persistent link: https://www.econbiz.de/10011976894
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Destination brand image and destination brand choice in the context of health crisis : scale development
Majeed, Salman; Zhou, Zhimin; Kim, Woo Gon - In: Tourism and hospitality research : THR 24 (2024) 1, pp. 134-151
Persistent link: https://www.econbiz.de/10014632092
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Tourists' purchase intentions : impact of franchise brand awareness
Lin, Yi Hsin; Lin, Feng Jyh; Ryan, Chris - In: The service industries journal 34 (2014) 9/10, pp. 811-827
Persistent link: https://www.econbiz.de/10010391814
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Bali brand love : a perspective from domestic tourists
Sukaatmadja, I. Putu Gde; Yasa, Ni Nyoman Kerti; … - In: Cogent business & management 10 (2023) 3, pp. 1-18
This research aimed to examine and explain the effect of brand image, tourist experience, and destination quality on brand love, Word of Mouth (WOM), recommendation, and revisit intention. The research samples included 284 domestic tourists visiting Bali at least twice in the last 5 years. The...
Persistent link: https://www.econbiz.de/10014506310