Destination brand image and destination brand choice in the context of health crisis : scale development
Year of publication: |
2024
|
---|---|
Authors: | Majeed, Salman ; Zhou, Zhimin ; Kim, Woo Gon |
Published in: |
Tourism and hospitality research : THR. - London : Sage Publications, ISSN 1742-9692, ZDB-ID 2094553-X. - Vol. 24.2024, 1, p. 134-151
|
Subject: | Brand image | destination crisis | tourism marketing | tourist behavior | COVID-19 | Tourismus | Tourism | Markenimage | Tourismusmarketing | Tourism marketing | Destinationsmanagement | Destination management | Coronavirus | Markenführung | Brand management | Herkunftsbezeichnung | Designation of origin | Urlaubsverhalten | Holiday behaviour |
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