Destination image influences the tourist decision-making process, and their intention to visit, revisit and recommend. Therefore, a positive destination image is considered one of the key destination success factors. Tourists will form the image according to their own or others' experiences and...

The tourism industry has changed at its core in response to the emergence of economic vitality, climate change, and notably the recent COVID-19 outbreak. This study's objectives are (1) to examine the factors affecting tourists' destination choices, including their information sources, their...

This research investigates perceptions about online content attractiveness, interactive engagement and real time conversation capabilities through travel and tourism social media groups. The study hypothesizes that these factors affect the social media subscribers’ attitudes toward the...

Tourism is highly vulnerable to both internal and external factors ranging from political crises, natural disasters, and disease outbreaks. The popularity of Thai tourism has substantially increased over the last decade with international tourist arrivals exceeding 40 million in 2019. However,...

Tourists consider the costs, energy, and safety of the COVID-19 pandemic that is currently hitting the world globally. Tourism travel is expected to remain the primary choice for economic recovery and improving family relations. This study uses Respondent-Driven Sampling and Snowball Sampling to...

Marketers in tourism industry have to be careful in modern competitive market while satisfying needs and want of the clients having great expectations, higher education, requiring high quality service. Hence, the companies offering different and alternative tourism services will develop the...