Purpose – This paper aims to examine hotel star ratings on selected third‐party distribution websites, taking Hong Kong hotels as the sample. Design/methodology/approach – Star rating information from 11 online distribution websites was retrieved and analyzed for all hotels in Hong Kong....

Purpose – The purpose of this study is to examine if consumers have substantially common color preferences in hospitality uniforms for destination brands. Employee uniforms with their dimensions of style, material and color are a crucial part of the coordinated brand message of a business or a...