with mock advertisements for personal computers ostensibly with brands originating in Japan and Korea. Their personal …

Purpose – The purpose of the article is to explore young people's perceptions of the desirability of brands and brand … ownership in Hong Kong using drawings and open‐ended questions. Design/methodology/approach – A total of 48 Chinese children … and social meaning. The results supported John's model of consumer socialization that children and young people in the …

Reports on two studies conducted in Hong Kong, one in 1989, the other in 1994, to see if children’s socialization as … consumers has changed in the intervening years. Formulates hypotheses, based on the earlier research, that children will receive … spending money by the time they are four, that the amount will increase as they get older, children will spend money by the age …

Purpose – To analyze the current situation of the Hong Kong textile and clothing industries; to investigate the … textile and clothing industries by using the SWOT analysis. Based on the findings of the analysis, some recommendations for … reviews and advice of practitioners. Findings – The Hong Kong textile and clothing industries have their strengths and …