Yeung, Ruth M.W.; Brookes, Maureen; Altinay, Levent - In: International Journal of Contemporary Hospitality Management 28 (2016) 5, pp. 1009-1025
Purpose The purpose of this study is to explore the hospitality franchise purchase decision-making process undertaken by franchisees in Macau as an emerging tourism destination and the role of national culture on purchasing a franchise brand and selecting a potential franchisor....
