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Assessing the effectiveness of marketing strategies in tourist hotels : an illustration using a multi-method approach in Taiwan
Huang, Chin Wei
;
Ho, Foo Nin
;
Chen, Yu Chuan
- In:
Journal of travel and tourism marketing
32
(
2015
),
pp. 15-29
Persistent link: https://www.econbiz.de/10011416047
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Measurement of tourist hotels' productive efficiency, occupancy, and catering service effectiveness using a modified two-stage DEA model in Taiwan
Huang, Chin Wei
;
Ho, Foo Nin
;
Chiu, Yung-ho
- In:
Omega : the international journal of management science
48
(
2014
),
pp. 49-59
Persistent link: https://www.econbiz.de/10010371660
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