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~subject:"Hotel industry"
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Hotel industry
Beziehungsmarketing
38
Relationship marketing
38
Customer satisfaction
27
Einzelhandel
26
Retail trade
26
Kundenzufriedenheit
25
Spain
25
Consumer behaviour
24
Konsumentenverhalten
24
Spanien
22
Brand image
17
Markenimage
16
Service quality
16
Dienstleistungsqualität
15
Hotellerie
14
Information technology
14
Lieferantenmanagement
14
Supplier relationship management
14
Informationstechnik
13
Brand management
12
Innovation
12
Markenführung
12
Satisfaction
11
Brand equity
9
Croatia
9
Customer value
9
Kundenwert
9
Loyalty
9
Betriebliche Wertschöpfung
8
Retailing
8
Value creation
8
Sustainability
7
Confidence
6
Nachhaltige Entwicklung
6
Relationship benefits
6
Sustainable development
6
Value dimensions
6
Vertrauen
6
Viral marketing
6
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Article
14
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13
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1
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1
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English
14
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Gil Saura, Irene
14
Moliner-Velázquez, Beatriz
5
Šerić, Maja
5
Fuentes-Blasco, Maria
2
Mollá Descals, Alejandro
2
Ruiz-Molina, María-Eugenia
2
Fuentes-Blasco, María
1
Gallarza, Martina G.
1
Mikulić, Josip
1
Moise, Mihaela Simona
1
Ozretić-Došen, Đurđana
1
Praničević, Daniela Garbin
1
Ruiz Molina, María Eugenia
1
Ruiz-Molina, Maria-Eugenia
1
Santos Arteaga, Francisco Javier
1
Servera-Francés, David
1
Šeric, Maja
1
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Service business
3
Economic research
2
Journal of hospitality marketing & management
2
Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
1
International journal of contemporary hospitality management
1
International journal of sustainable economy
1
Journal of hospitality and tourism insights
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of service theory and practice : JSTP
1
Journal of vacation marketing : an international journal
1
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ECONIS (ZBW)
14
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1
Information and communication technologies in rural hotels
Ruiz-Molina, María-Eugenia
;
Gil Saura, Irene
; …
- In:
International journal of sustainable economy
2
(
2010
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10003959075
Saved in:
2
Can advanced technology affect customer-based brand equity in service firms? : an empirical study in upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
1
,
pp. 2-27
Persistent link: https://www.econbiz.de/10011421818
Saved in:
3
Loyalty in high-quality hotels of Croatia : from marketing initiatives to customer brand loyalty creation
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of relationship marketing : innovations & …
12
(
2013
)
2
,
pp. 114-140
Persistent link: https://www.econbiz.de/10009774824
Saved in:
4
ICT, IMC, and brand equity in high-quality hotels of Dalmatia : an analysis from guest perceptions
Šerić, Maja
;
Gil Saura, Irene
- In:
Journal of hospitality marketing & management
21
(
2012
)
7/8
,
pp. 821-851
Persistent link: https://www.econbiz.de/10009688552
Saved in:
5
Insights on integrated marketing communications : implementation and impact in hotel companies
Šeric, Maja
;
Gil Saura, Irene
;
Ozretić-Došen, Đurđana
- In:
International journal of contemporary hospitality management
27
(
2015
)
5
,
pp. 958-979
Persistent link: https://www.econbiz.de/10011408175
Saved in:
6
Does technology make a difference? : evidence from Spanish hotels
Ruiz-Molina, Maria-Eugenia
;
Gil Saura, Irene
; …
- In:
Service business
5
(
2011
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10009535283
Saved in:
7
Antecedents of online word-of-mouth reviews on hotels
Moliner-Velázquez, Beatriz
;
Fuentes-Blasco, Maria
;
Gil …
- In:
Journal of hospitality and tourism insights
5
(
2022
)
2
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013189280
Saved in:
8
Latest technology and communication consistency in hospitality : a comparison between two Mediterranean countries
Šerić, Maja
;
Gil Saura, Irene
;
Praničević, Daniela …
- In:
Economic research
29
(
2016
)
1
,
pp. 1091-1108
Persistent link: https://www.econbiz.de/10012222128
Saved in:
9
Strengthening relational ties and building loyalty through relational innovation and technology : evidence from Spanish hotel guests
Gil Saura, Irene
;
Ruiz-Molina, María-Eugenia
; …
- In:
Big data and innovation in tourism, travel, and …
,
(pp. 183-211)
.
2019
Persistent link: https://www.econbiz.de/10012006200
Saved in:
10
Customer-based brand equity building : empirical evidence from Croatian upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mikulić, Josip
- In:
Journal of vacation marketing : an international journal
23
(
2017
)
2
,
pp. 133-144
Persistent link: https://www.econbiz.de/10011951149
Saved in:
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