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Hotel industry
Beziehungsmarketing
23
Relationship marketing
23
Consumer behaviour
19
Konsumentenverhalten
19
Brand image
15
Markenimage
15
Brand management
14
Markenführung
14
Einzelhandel
13
Retail trade
13
Customer satisfaction
12
Hotellerie
11
Kundenzufriedenheit
11
Service quality
10
Dienstleistungsqualität
9
Information technology
9
Viral marketing
9
Virales Marketing
9
Croatia
8
Informationstechnik
8
Marketing management
8
Marketingmanagement
8
Satisfaction
8
Retailing
7
Spain
7
Brand equity
6
Kroatien
6
Lieferantenmanagement
6
Loyalty
6
Supplier relationship management
6
Brand
5
Innovation
5
Internet marketing
5
Markenartikel
5
Online-Marketing
5
Social Web
5
Spanien
5
Brand loyalty
4
Confidence
4
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Free
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Article
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English
11
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Gil Saura, Irene
10
Šerić, Maja
6
Moliner-Velázquez, Beatriz
5
Fuentes-Blasco, Maria
2
Mollá Descals, Alejandro
2
Fuentes-Blasco, María
1
Mikulić, Josip
1
Praničević, Daniela Garbin
1
Ruiz-Molina, Maria-Eugenia
1
Ruiz-Molina, María-Eugenia
1
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Service business
3
Journal of hospitality and tourism insights
2
Economic research
1
International journal of sustainable economy
1
Journal of hospitality marketing & management
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of service theory and practice : JSTP
1
Journal of vacation marketing : an international journal
1
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ECONIS (ZBW)
11
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1
Does technology make a difference? : evidence from Spanish hotels
Ruiz-Molina, Maria-Eugenia
;
Gil Saura, Irene
; …
- In:
Service business
5
(
2011
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10009535283
Saved in:
2
A cross-cultural study on perceived quality in upscale hotels in Italy and Croatia
Šerić, Maja
- In:
Journal of hospitality and tourism insights
1
(
2018
)
4
,
pp. 340-366
Persistent link: https://www.econbiz.de/10011924290
Saved in:
3
Information and communication technologies in rural hotels
Ruiz-Molina, María-Eugenia
;
Gil Saura, Irene
; …
- In:
International journal of sustainable economy
2
(
2010
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10003959075
Saved in:
4
Antecedents of online word-of-mouth reviews on hotels
Moliner-Velázquez, Beatriz
;
Fuentes-Blasco, Maria
;
Gil …
- In:
Journal of hospitality and tourism insights
5
(
2022
)
2
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013189280
Saved in:
5
Segmenting customers according to online word-of-mouth about hotels
Moliner-Velázquez, Beatriz
;
Fuentes-Blasco, Maria
;
Gil …
- In:
Service business
15
(
2021
)
1
,
pp. 103-130
Persistent link: https://www.econbiz.de/10012489181
Saved in:
6
Motivations and attitudes towards consulting eWOM when booking accommodation
Moliner-Velázquez, Beatriz
;
Fuentes-Blasco, María
; …
- In:
Service business
17
(
2023
)
2
,
pp. 557-578
Persistent link: https://www.econbiz.de/10014333837
Saved in:
7
Can advanced technology affect customer-based brand equity in service firms? : an empirical study in upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
1
,
pp. 2-27
Persistent link: https://www.econbiz.de/10011421818
Saved in:
8
Loyalty in high-quality hotels of Croatia : from marketing initiatives to customer brand loyalty creation
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of relationship marketing : innovations & …
12
(
2013
)
2
,
pp. 114-140
Persistent link: https://www.econbiz.de/10009774824
Saved in:
9
ICT, IMC, and brand equity in high-quality hotels of Dalmatia : an analysis from guest perceptions
Šerić, Maja
;
Gil Saura, Irene
- In:
Journal of hospitality marketing & management
21
(
2012
)
7/8
,
pp. 821-851
Persistent link: https://www.econbiz.de/10009688552
Saved in:
10
Latest technology and communication consistency in hospitality : a comparison between two Mediterranean countries
Šerić, Maja
;
Gil Saura, Irene
;
Praničević, Daniela …
- In:
Economic research
29
(
2016
)
1
,
pp. 1091-1108
Persistent link: https://www.econbiz.de/10012222128
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