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Transformation and rebirth of Chinese brands : a case from the hotel industry
Tan, Huimin; Wan, Fang; Qiu, Pingping - In: Journal of teaching in international business 28 (2017) 2, pp. 116-129
Persistent link: https://www.econbiz.de/10011780615
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Understanding guests' evaluation of green hotels : the interplay between willingness to sacrifice for the environment and intent vs. quality-based market signals
Chen, Qimei; Hu, Miao; He, Yi; Lin, Ingrid; Mattila, Anna S. - In: International journal of hospitality management 104 (2022), pp. 1-12
Persistent link: https://www.econbiz.de/10013255925