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~subject:"Hotellerie"
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Hotellerie
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International journal of business excellence : IJBEX
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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ECONIS (ZBW)
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Assessing the impact of brand equity and customer experience on brand loyalty in the United Arab Emirates' hotel industry
Nuseir, Mohammed T.
- In:
International journal of business excellence : IJBEX
25
(
2021
)
4
,
pp. 459-473
Persistent link: https://www.econbiz.de/10012798424
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Assessing the impact of brand equity and demographic characteristics on brand loyalty : the mediating role played by customer experience in United Arab Emirates' hotel industry
Nuseir, Mohammed T.
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
5
,
pp. 905-922
Persistent link: https://www.econbiz.de/10013257065
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