order to create a good Employer Brand image which would help them to retain their employees and enhance motivation level … out the dimensions of employer branding and to establish its relationship with Intention to stay and Motivation. Also …, through this study it was purported to find out whether Motivation and Intention to stay are affected by Employer Branding …

-employee interdependence (EEIN) is a stronger antecedent of direct communication to employees. We use data from a comprehensive survey of HR …

The paper focuses on personnel marketing, which treats employees like customers as part of an innovative approach in … attributes of satisfaction, but also a comparison of the results from the point of view of both employees and employers. Computer … knowledge important for recruiting employees and stabilising staff …