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Measuring integrated marketing...
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IMC
Consumer behaviour
38
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Marketingmanagement
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Marketing management
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27
Markenführung
27
Marketing
23
Brand image
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Markenimage
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Online-Marketing
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Advertising
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Öffentlichkeitsarbeit
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Corporate reputation
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Firmenimage
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Public relations
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Social web
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Werbung
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Customer satisfaction
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Barrio-García, Salvador del
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Kitchen, Philip J.
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Porcu, Lucia
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Alcántara-Pilar, Juan Miguel
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Crespo-Almendros, Esmeralda
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Burgmann, Inga
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Kerr, Gayle
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Kliatchko, Jerry
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Lings, Ian
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International journal of advertising : the quarterly review of marketing communications
3
International journal of hospitality management
1
Journal of business strategy
1
Journal of marketing communications
1
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ECONIS (ZBW)
6
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1
Discovering prominent themes in integrated marketing communication research from 1991 to 2012 : a co-word analytic approach
Muñoz-Leiva, Francisco
;
Porcu, Lucia
;
Barrio-García, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 678-701
Persistent link: https://www.econbiz.de/10011547711
Saved in:
2
Do adhocracy and market cultures facilitate firm-wide integrated marketing communication (IMC)?
Porcu, Lucia
;
Barrio-García, Salvador del
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 121-141
Persistent link: https://www.econbiz.de/10011687906
Saved in:
3
Analyzing the influence of firm-wide integrated marketing communication on market performance in the hospitality industry
Porcu, Lucia
;
Barrio-García, Salvador del
; …
- In:
International journal of hospitality management
80
(
2019
),
pp. 13-24
Persistent link: https://www.econbiz.de/10012058600
Saved in:
4
IMC: an integrative review
Tafesse, Wondwesen
;
Kitchen, Philip J.
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 210-226
Persistent link: https://www.econbiz.de/10011689779
Saved in:
5
Integrated marketing communication : making it work at a strategic level
Kitchen, Philip J.
;
Burgmann, Inga
- In:
Journal of business strategy
36
(
2015
)
4
,
pp. 34-39
Persistent link: https://www.econbiz.de/10011407019
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6
The power of synergy to reinvent IMC education
Kerr, Gayle
;
Mulhern, Frank
;
Viswanathan, Vijay
; …
- In:
Journal of marketing communications
30
(
2024
)
2
,
pp. 188-200
Persistent link: https://www.econbiz.de/10014529341
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