Syed Shah Alam; Wang, Cheng-Kun; Lin, Chieh-Yu; … - In: Cogent business & management 9 (2022) 1, pp. 1-24
of the theory of planned behavior. The moderating role of food safety trust is also analyzed in the study. Drawing on an … food safety concern, health consciousness, nutritional content, attitude, and premium price, significantly affect buying … intention. Food safety trust significantly moderates the relationship between buying intention and food safety concern, health …