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Assessing the impact of marketing assistance on the export performance of Northern Ireland SMEs
Bonner, Karen; McGuinness, Séamus - In: International review of applied economics 21 (2007) 3, pp. 361-379
Persistent link: https://www.econbiz.de/10003612699
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National export-promotion programs as drivers of organizational resources and capabilities : effects on strategy, competitive advantage, and performance
Leonidou, Leonidas C.; Palihawadana, Dayananda; … - In: Journal of international marketing 19 (2011) 2, pp. 1-29
Persistent link: https://www.econbiz.de/10009159100
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Are export promotion programs effective in promoting the internalization of SMEs?
Comi, Simona; Resmini, Laura - In: Economia politica : journal of analytical and … 37 (2020) 2, pp. 547-581
Persistent link: https://www.econbiz.de/10012242227
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Uncertainty risks and strategic reaction of restaurant firms amid COVID-19 : evidence from China
Kim, Jaewook; Kim, Jewoo; Wang, Yiqi - In: International journal of hospitality management 92 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012425711
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COVID-19 and social media communication strategies : a comparative study of the effectiveness of Facebook posts during the lockdown and the "new normal" in the airline industry
Prados-Peña, Ma. Belén; Crespo-Almendros, Esmeralda; … - In: Journal of air transport management 103 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013364337
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Local brand impact during COVID-19
Sai, Sreeja Nainala; Snehamayee, Gowribidanur Matam - In: AI-driven intelligent models for business excellence, (pp. 199-208). 2023
Persistent link: https://www.econbiz.de/10014281386
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Entrepreneurial responses to Covid-19 : the use of digital brand marketing events in the craft alcohol sector
Williams, Alistair; Atwal, Glyn; Bryson, Douglas - In: Strategic change 33 (2024) 1, pp. 23-33
Persistent link: https://www.econbiz.de/10014468971
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The impact of negative income shocks on the relative prices of private label products : the Covid-19 episode
Yürek, Serdar - 2023
Persistent link: https://www.econbiz.de/10014469225
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Marktorientiertes Personalmanagement durch Employer Branding : Theoretisch-konzeptioneller Zugang und empirische Evidenz
Stritzke, Christoph - 2010
Marktorientierte Gestaltung des Leistungsaustauschs am Arbeitsmarkt und die Relevanz des Employer Branding -- Theoretische Grundlagen -- Konzeptualisierung eines Gestaltungs- und Wirkungsmodells von Employer Branding -- Empirische Untersuchung zu Gestaltung und Wirkungen des Employer Branding --...
Persistent link: https://www.econbiz.de/10014424927
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Tourism territorial branding in the conditions of the COVID-19 pandemic (on the example of Ukraine and Poland)
Karyy, Oleh; Balyk, Uliana; Kara, Nataliia - In: Baltic Journal of Economic Studies 7 (2021) 4, pp. 91-100
Persistent link: https://www.econbiz.de/10013357108