Purpose - Role of digital channels in car buying has increased manifold and consumers are making significant use of various digital channels throughout the decision-making process. However, there are very less number of studies available if one wishes to understand the specific reason(s) for the...

The auto sector in Pakistan has been a persistent opponent of trade liberalisation in the country. This has entailed losses to consumers in terms of higher prices, low safety and quality standards, and lack of innovation in this sector. The deletion programme, which was to result in...

This paper makes an attempt to understand the implications of trade normalisation between India and Pakistan on the automobile sector. Currently, am majority of auto components are in Pakistan's negative list. Based on both quantitative and qualitative analysis, the paper concludes that India...