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India
Consumer behaviour
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Konsumentenverhalten
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Beziehungsmarketing
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Relationship marketing
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Customer satisfaction
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Dienstleistungsqualität
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Indien
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Gandhi
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Holismus
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Low literacy
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Markenartikel
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Nostalgia intensity
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Mishra, Anubhav A.
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Gautam, Vikas
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Manna, Reshmi
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Sharma, Suresh C.
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Journal of strategic marketing
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The international review of retail, distribution and consumer research
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ECONIS (ZBW)
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Consumer innovativeness and consumer decision styles : a confirmatory and segmentation analysis
Mishra, Anubhav A.
- In:
The international review of retail, distribution and …
25
(
2015
)
1
,
pp. 35-54
Persistent link: https://www.econbiz.de/10010502835
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2
Gandhian values and consumption behavior : scale development and validation
Mishra, Anubhav A.
;
Sharma, Suresh C.
;
Gautam, Vikas
; …
- In:
Journal of strategic marketing
27
(
2019
)
6
,
pp. 465-482
Persistent link: https://www.econbiz.de/10012202766
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