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Competitive intelligence and firm's performance in emerging markets : an exploratory study in India

Adidam, Phani Tej; Banerjee, Madhumita; Shukla, Paurav - In: The journal of business & industrial marketing 27 (2012) 3, pp. 242-254

Persistent link: https://www.econbiz.de/10009558397

They are not all same : variations in Asian consumers' value perceptions of luxury brands

Shukla, Paurav; Singh, Jaywant; Banerjee, Madhumita - In: Marketing letters : a journal of research in marketing 26 (2015) 3, pp. 265-278

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India : culture and consumer behaviour influences on sales promotion practices in India

Banerjee, Madhumita; Shukla, Paurav; Adidam, Phani Tej - In: Marketing management in Asia, (pp. 60-77). 2013

Persistent link: https://www.econbiz.de/10009659658

Competitive intelligence and firm's performance in emerging markets: an exploratory study in India

Tej Adidam, Phani; Banerjee, Madhumita; Shukla, Paurav - In: Journal of Business & Industrial Marketing 27 (2012) 3, pp. 242-254

Purpose – This paper aims to explore the impact of competitive intelligence (CI) practices on the firm's performance in the emerging market context of India. The paper seeks to answer the following questions: do CI activities have an impact on the market performance of Indian firms? If so,...

Persistent link: https://www.econbiz.de/10014843116