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Corporate brand expressions in business-to-business companies' websites : evidence from Brazil and India

Simões, Cláudia; Singh, Jaywant; Perin, Marcelo Gattermann - In: Industrial marketing management : the international … 51 (2015), pp. 59-68

Persistent link: https://www.econbiz.de/10011422737

Market orientation and customer-based corporate brand equity (CBCBE) : a dyadic study of Indian B2B firms

Sarkar, Soumya; Mishra, Prashant - In: Journal of strategic marketing 25 (2017) 5/6, pp. 367-383

Persistent link: https://www.econbiz.de/10011743018

Examining the industrial buying behavior in Indian market : from behavior and cultural perspective for B2B buyers and suppliers

Chatterjee, Sheshadri; Chaudhuri, Ranjan; Vrontis, Demetris - In: Journal of business research : JBR 151 (2022), pp. 86-99

Persistent link: https://www.econbiz.de/10013459145

E-procurement practices to improve the efficiency of vendor transactions in Indian cement companies

Cherian, Tisha Meriam; Munuswamy, Shanmugam; Jasim, K. … - In: International journal of procurement management 13 (2020) 4, pp. 443-461

Persistent link: https://www.econbiz.de/10012254612

Exploring Branding in Business Markets in India

Havaldar, Krishna K. - 2012

Purpose: The study examines branding in business markets in India. The objectives of the study were to understand the … importance of branding, the brand hierarchy, the purpose of branding, and the brand-building tools used in business marketing …, India. The data was collected from the marketing manager of each sample firm through unstructured interview. Results: Some …

Persistent link: https://www.econbiz.de/10013107627