The growing population and rising incomes of emerging markets have captured the attention of marketers, including marketers of durable goods who have introduced a wide variety of models and features in rapid succession. In this paper, using data from Indian households, we determine the...

This chapter presents our perspective on the evolution of m-commerce in India, where the telecommunications sector was privatized in 1992 and further deregulated in 1999. The chapter introduces the leading mobile telecom players and relates them to the emerging trends. Intertwined with this...

India’s retailing sector is expected to remain in a transition spiral for the foreseeable future. Because of India’s unique context – in terms of history, regulation, institutions, demographics, geography, and traditions – there is limited applicability of the available theories of...