Mobile Advertising : Does Location Based Advertising Work?
Year of publication: |
2012
|
---|---|
Authors: | Banerjee, Syagnik (Sy) ; Dholakia, Ruby Roy |
Publisher: |
[S.l.] : SSRN |
Subject: | Werbung | Advertising | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Mobilkommunikation | Mobile communications | Mobile Marketing | Mobile marketing |
Extent: | 1 Online-Ressource (23 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: International Journal of Mobile Marketing, December 2008 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2008 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Consumer's attitude to receive and response to SMS advertising
Mahdi Shadkam, (2017)
-
Digital mobile advertising : a pitching research letter
Maseeh, Haroon Iqbal, (2019)
-
SMS advertising : how message relevance is linkes to the attitude toward the brand
Varnali, Kaan, (2014)
- More ...
-
Situated or Ubiquitous? A Segmentation of Mobile E-Shoppers
Banerjee, Syagnik (Sy), (2013)
-
Location Based Mobile Advertisements and Gender Targeting
Banerjee, Syagnik (Sy), (2012)
-
Marketing Household Durables in Emerging Markets : Empirical Evidence from India
Dholakia, Ruby Roy, (2012)
- More ...