The present study builds on the literature already available on the inter-linkages between advertisement and sales by focusing on India. The data used in the study is the secondary data taken from the annual reports of the company and the then the statistical tools i.e. mean, median, std....

Moving beyond abstract economic models and superficial descriptions of the market, Beyond the Developmental State analyses the economic, political and ideological interests which underpin both the state and the market

While development effects of small scale industries is not in doubt, this study examined the relative contributions of different sectors of this industrial sub group to regional development, with a view to isolating the most important contributors to development in Ondo state. The study made use...