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Consumer behaviour
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Gurinder Singh
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International journal of business intelligence research : IJBIR ; an official publication of the Information Resources Management Association
1
Journal of consumer behaviour
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The IUP journal of management research : IJMR
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ECONIS (ZBW)
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Attitude of Indian consumers towards counterfeit luxury brands
Pasricha, Diksha
;
Jain, Kokil
;
Gautam, Shalini
- In:
The IUP journal of management research : IJMR
18
(
2019
)
1
,
pp. 79-101
Persistent link: https://www.econbiz.de/10011989790
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2
Gen Xers : perceived barriers and motivators to fashion renting from the Indian cultural context
Jain, Ritu
;
Gurinder Singh
;
Jain, Sheetal
;
Jain, Kokil
- In:
Journal of consumer behaviour
22
(
2023
)
5
,
pp. 1128-1145
Persistent link: https://www.econbiz.de/10014389753
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3
An empirical investigation of factors determining actual usage of entertainment streaming apps in India
Kulshrestha, Vishal
;
Jain, Kokil
;
Sharma, Isha
- In:
International journal of business intelligence research …
12
(
2021
)
2
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014307184
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