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India
Schwellenländer
26,506
Emerging economies
26,474
Brand image
11,159
Markenimage
10,998
Consumer behaviour
7,671
Brand management
7,617
Markenführung
7,562
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7,516
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3,064
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2,918
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2,854
emerging markets
2,582
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2,581
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Relationship marketing
2,163
Beziehungsmarketing
2,136
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2,080
Auslandsinvestition
2,066
Globalization
2,056
China
2,002
Globalisierung
1,990
Aktienmarkt
1,922
Stock market
1,917
Indien
1,832
Economic growth
1,796
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1,743
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1,620
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1,614
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Bhaumik, Sumon Kumar
12
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11
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11
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10
Patnaik, Ila
10
Kumar, Satish
8
Kumar, Vikas
8
Munjal, Surender
8
Khanna, Tarun
7
Pattnaik, Chinmay
7
Tripathi, Vanita
7
Abiad, Abdul
6
Acharya, Viral V.
6
Adbi, Arzi
6
Adhikari, Atanu
6
Athreye, Suma
6
Chauhan, Yogesh
6
Chawla, Deepak
6
Forsans, Nicolas
6
Jain, Varsha
6
Mayur, Manas
6
Pereira, Vijay
6
Roy, Subhadip
6
Selarka, Ekta
6
Shukla, Paurav
6
Sinha, Ashutosh Kumar
6
Vissa, Balagopal
6
Chatterjee, Chirantan
5
Das, Gopal
5
Deo, Malabika
5
Enderwick, Peter
5
Farooq, Omar
5
Fuad, Mohammad
5
Kapil, Sheeba
5
Khan, Bilal Mustafa
5
Khare, Arpita
5
Mahalik, Mantu Kumar
5
Mondal, Arindam
5
Oomes, Nienke
5
Pillania, Rajesh K.
5
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East Asian Bureau of Economic Research (EABER)
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Institute of Marketing and Management <Delhi>
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National Bureau of Economic Research
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
4
eSocialSciences
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Indian Institute of Foreign Trade <Delhi>
3
International Monetary Fund (IMF)
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Bank für Internationalen Zahlungsausgleich / Währungs- und Wirtschaftsabteilung
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International Conference on Economics and Finance <2., 2019, Bangalore>
2
International Trade Centre
2
National Council of Applied Economic Research
2
OECD
2
AMACOM
1
Agentur für Marktorientierte Konzepte
1
American Enterprise Institute for Public Policy Research
1
American Management Association
1
Asian and Pacific Development Centre <Kuala Lumpur>
1
BRICS-Africa Cooperation: Progress, Prospects and Challenges <Veranstaltung> <2017, Johannesburg>
1
Bank für Internationalen Zahlungsausgleich
1
C.E.P.R. Discussion Papers
1
Center for Economic Research <Tilburg>
1
Centre for Industrial and Economic Research <Delhi>
1
Centrum tot Bevordering van de Import uit Ontwikkelingslanden <Rotterdam>
1
DEG - Deutsche Investitions- und Entwicklungsgesellschaft
1
Deutsch-Indische Handelskammer
1
Deutschland / Bundesministerium für Wirtschaftliche Zusammenarbeit und Entwicklung
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1
Edward Elgar Publishing
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Erasmus Universiteit Rotterdam / Faculteit Bedrijfskunde
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Indian Institute of Foreign Trade
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1
Industrial Techno-Economic Services <Delhi>
1
Institut for International Økonomi og Virksomhedsledelse, Copenhagen Business School
1
Institute of Chartered Financial Analysts of India
1
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International journal of emerging markets
25
Journal of business research : JBR
25
Global business review
24
International business review : the official journal of the European International Business Academy
19
International journal of business and globalisation : IJBG
19
International journal of Indian culture and business management
16
Vision : the journal of business perspective
14
SpringerLink / Bücher
12
International Journal of Emerging Markets
11
Journal of global marketing
11
Journal of world business : JWB
11
Faculty & research / Insead : working paper series
10
International journal of Indian culture and business management : IJICBM
10
International journal of business and emerging markets : IJBEM
10
Journal of policy modeling : JPMOD ; a social science forum of world issues
10
Management international review : mir ; journal of international business
10
Managerial finance
10
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
9
Emerging markets review
9
IIMB management review
9
IMF working papers
9
Journal of emerging market finance
9
Asia Pacific journal of marketing and logistics
8
Cogent economics & finance
8
Journal of strategic marketing
8
Macroeconomics and finance in emerging market economies
8
The journal of brand management : an international journal
8
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
8
International journal of business excellence
7
Journal of Indian business research
7
Journal of international management
7
Working paper / Indian Institute of Management, Ahmedabad
7
Asian business & management
6
Economic developments in India : quarterly update : analysis, reports, policy documents
6
International journal of business competition and growth : IJBCG
6
Journal of retailing and consumer services
6
Management and organization review : MOR ; the official journal of The International Association for Chinese Management Research
6
Research in international business and finance
6
The Asian economic review : journal of the Indian Institute of Economics
6
The journal of product & brand management
6
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ECONIS (ZBW)
1,810
Other ZBW resources
63
RePEc
58
EconStor
4
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1
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1
Consumer perceived associations of masstige brands : an Indian perspective
Goyal, Anita
- In:
Journal of promotion management : innovations in …
27
(
2021
)
3
,
pp. 399-416
Persistent link: https://www.econbiz.de/10012440344
Saved in:
2
Local versus global brand preferences amongst urban Indian chocolate consumers : an empirical study
Chawla, Deepak
;
Sondhi, Neena
- In:
International journal of Indian culture and business …
12
(
2016
)
4
,
pp. 508-533
Persistent link: https://www.econbiz.de/10011664736
Saved in:
3
The moderating role of Hofstede's cultural dimensions in the customer-brand relationship in China and India
Hur, Won-moo
;
Kang, Seongho
;
Kim, Minsung
- In:
Cross cultural management : an international journal
22
(
2015
)
3
,
pp. 487-508
Persistent link: https://www.econbiz.de/10011312552
Saved in:
4
Consumer evaluation of brand extension for global and local brands : the moderating role of product similarity
Punyatoya, Plavini
- In:
Journal of international consumer marketing
25
(
2013
)
3
,
pp. 198-215
Persistent link: https://www.econbiz.de/10009761420
Saved in:
5
Ethnoconsumerism and cultural branding : designing "Nano" car : commentary
Venkatesh, Alladi
;
Khanwalkar, Seema
;
Lawrence, Lynda
; …
- In:
Qualitative market research : an international journal
16
(
2013
)
1
,
pp. 108-119
Persistent link: https://www.econbiz.de/10010204001
Saved in:
6
Evaluation of branding strategies for global versus local brand : the role of concept consistency
Punyatoya, Plavini
- In:
International journal of business excellence
7
(
2014
)
1
,
pp. 112-128
Persistent link: https://www.econbiz.de/10011482059
Saved in:
7
Does the value of global brands apply to both foreign and domestic-based global brands?
Westjohn, Stanford A.
;
Magnusson, Peter
;
Zhou, Joyce X.
- In:
Entrepreneurship in international marketing
,
(pp. 267-286)
.
2015
Persistent link: https://www.econbiz.de/10010493026
Saved in:
8
Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012515204
Saved in:
9
Think global and buy global : the influence of global identity on Indian consumers' behaviour toward chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012584504
Saved in:
10
Internal branding, employees' brand commitment and moderation role of transformational leadership : an empirical study in Indian telecommunication context
Binu Raj, Asha
- In:
Asia-Pacific journal of business administration
14
(
2022
)
3
,
pp. 285-308
Persistent link: https://www.econbiz.de/10013288049
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