//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Indien"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Enabling consumer and entrepre...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Indien
Subsistence economy
32
Subsistenzwirtschaft
32
Consumer behaviour
28
Konsumentenverhalten
28
India
17
Market research
14
Marktforschung
14
Developing countries
12
Entwicklungsländer
12
Analphabetismus
10
Entrepreneurship
10
Illiteracy
10
USA
10
United States
10
Entrepreneurship approach
9
Poverty
8
Armut
7
Messung
7
Nachhaltige Entwicklung
7
Sustainable development
7
Theorie
7
Theory
7
poverty
7
Marketing management
6
Marketingmanagement
6
Measurement
6
Armutsbekämpfung
5
Business start-up
5
Experiment
5
Poverty reduction
5
Product information
5
Produktinformation
5
Unternehmensgründung
5
subsistence marketplaces
5
Feldforschung
4
Field research
4
Low income
4
Marketing
4
Niedrigeinkommen
4
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Article
9
Book / Working Paper
8
Type of publication (narrower categories)
All
Arbeitspapier
5
Article in journal
5
Aufsatz in Zeitschrift
5
Graue Literatur
5
Non-commercial literature
5
Working Paper
5
Aufsatz im Buch
4
Book section
4
more ...
less ...
Language
All
English
17
Author
All
Viswanathan, Madhu
9
Venkatesan, Ravi
8
Gau, Roland
3
Chaturvedi, Avinish
2
Sridharan, Srinivas
2
Dutta, Shantanu
1
Gupta, Samir
1
Jae, Haeran
1
Jaikumar, Saravana
1
Katti, Vijaya
1
Maltz, Elliot
1
Malvea, Samuel V.
1
Rosa, Jose Antonio
1
Ruth, Julie A.
1
Seth, Anju
1
Tanwar, Yogesh
1
more ...
less ...
Institution
All
National Council of Applied Economic Research
2
Published in...
All
Working paper / National Council of Applied Economic Research
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Information technology in Asia : new development paradigms ; [proceedings of the ASEAN roundtable 2000 held in Singapore from 12 to 13 October 2000]
1
Journal of business research : JBR
1
Journal of marketing
1
Product and market development for subsistence marketplaces
1
Sustainability challenges and solutions at the base of the pyramid : business, technology and the poor
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
Transformative consumer research for personal and collective well-being
1
Working paper series : WPS
1
more ...
less ...
Source
All
ECONIS (ZBW)
17
Showing
1
-
10
of
17
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Conducting transformative consumer research : lessons learned in moving from basic research to transformative impact in subsistence marketplaces
Viswanathan, Madhu
- In:
Transformative consumer research for personal and …
,
(pp. 109-129)
.
2012
Persistent link: https://www.econbiz.de/10009259662
Saved in:
2
Understanding product and market interactions in subsistence marketplaces : a study in South India
Viswanathan, Madhu
- In:
Product and market development for subsistence marketplaces
,
(pp. 21-57)
.
2007
Persistent link: https://www.econbiz.de/10003521937
Saved in:
3
Research methods for subsistence marketplaces
Viswanathan, Madhu
;
Gau, Roland
;
Chaturvedi, Avinish
- In:
Sustainability challenges and solutions at the base of …
,
(pp. 243-260)
.
2008
Persistent link: https://www.econbiz.de/10003765543
Saved in:
4
Ingraining product-relevant social good into business processes in subsistence marketplaces : the sustainable market orientation
Viswanathan, Madhu
;
Seth, Anju
;
Gau, Roland
; …
- In:
Journal of macromarketing : examining the interactions …
29
(
2009
)
4
,
pp. 406-425
Persistent link: https://www.econbiz.de/10003922602
Saved in:
5
Product development for the BoP : insights on concept and prototype development from University-based student projects in India
Viswanathan, Madhu
;
Sridharan, Srinivas
- In:
The journal of product innovation management : an …
29
(
2012
)
1
,
pp. 52-69
Persistent link: https://www.econbiz.de/10009411902
Saved in:
6
Transformative subsistence entrepreneurship : a study in india
Sridharan, Srinivas
;
Maltz, Elliot
;
Viswanathan, Madhu
; …
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
4
,
pp. 486-504
Persistent link: https://www.econbiz.de/10010467241
Saved in:
7
Studying low-literate consumers through experimental methods : implications for subsistence marketplaces
Gau, Roland
;
Jae, Haeran
;
Viswanathan, Madhu
- In:
Journal of business research : JBR
65
(
2012
)
12
,
pp. 1683-1691
Persistent link: https://www.econbiz.de/10009683170
Saved in:
8
Exchanges in marketing systems : the case of subsistence consumer-merchants in Chennai, India
Viswanathan, Madhu
;
Rosa, Jose Antonio
;
Ruth, Julie A.
- In:
Journal of marketing
74
(
2010
)
3
,
pp. 1-17
Persistent link: https://www.econbiz.de/10008822119
Saved in:
9
Impact of entrepreneurship on objective and subjective economic markets : a longitudinal study from India
Jaikumar, Saravana
;
Dutta, Shantanu
;
Viswanathan, Madhu
-
2018
Persistent link: https://www.econbiz.de/10011963836
Saved in:
10
Problems in the implementation of economic reforms at the state level
Venkatesan, Ravi
-
1994
Persistent link: https://www.econbiz.de/10000904702
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->