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Viswanathan, Madhu - In: Transformative consumer research for personal and …, (pp. 109-129). 2012

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Viswanathan, Madhu - In: Product and market development for subsistence marketplaces, (pp. 21-57). 2007

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Viswanathan, Madhu; Gau, Roland; Chaturvedi, Avinish - In: Sustainability challenges and solutions at the base of …, (pp. 243-260). 2008

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Viswanathan, Madhu; Seth, Anju; Gau, Roland; … - In: Journal of macromarketing : examining the interactions … 29 (2009) 4, pp. 406-425

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Viswanathan, Madhu; Sridharan, Srinivas - In: The journal of product innovation management : an … 29 (2012) 1, pp. 52-69

Persistent link: https://www.econbiz.de/10009411902

Sridharan, Srinivas; Maltz, Elliot; Viswanathan, Madhu; … - In: Journal of macromarketing : examining the interactions … 34 (2014) 4, pp. 486-504

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Gau, Roland; Jae, Haeran; Viswanathan, Madhu - In: Journal of business research : JBR 65 (2012) 12, pp. 1683-1691

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Viswanathan, Madhu; Rosa, Jose Antonio; Ruth, Julie A. - In: Journal of marketing 74 (2010) 3, pp. 1-17

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Jaikumar, Saravana; Dutta, Shantanu; Viswanathan, Madhu - 2018

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Venkatesan, Ravi - 1994

Persistent link: https://www.econbiz.de/10000904702