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S/he styles : narcissistic fashion apparel consumption in India
Sarkar, Juhi Gahlot; Sarkar, Abhigyan - In: Journal of consumer marketing 39 (2022) 1, pp. 55-65
Persistent link: https://www.econbiz.de/10013165312
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Factors influencing purchase intention of store brands in organised fashion retail
Gandhi, Aradhana; Bhattacharya, Sonali - In: International journal of electronic marketing and … 12 (2021) 4, pp. 414-430
Persistent link: https://www.econbiz.de/10012669855
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Measuring brand equity of foreign fashion apparels in the Indian market
Khan, Saima; Khan, Bilal Mustafa - In: Journal for global business advancement : JGBA 10 (2017) 1, pp. 26-42
Persistent link: https://www.econbiz.de/10011739075
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Growth of small brands : a perspective of Indian Clothing industry
Arora, Naveen - In: International journal of applied business and economic … 18 (2020) 2, pp. 111-124
Persistent link: https://www.econbiz.de/10013414141
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Ethicus : India's First Ethical Fashion Brand
Sankar R.N., Ajith - 2012
ethical fashion brand, thereby nurturing the emergence of ethical consumerism in India. The case delves into the origin of … Ethicus and communicates the human/spiritual values that influenced the leadership behavior of the founders of the brand. This … positive impact the brand had among the stakeholders, in less than two years of its existence. Ethicus is in a state of …
Persistent link: https://www.econbiz.de/10014167959
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Branding of geographical indications in India : a paradigm to sustain its premium value
Aggarwal, Rashmi; Singh, Harvinder; Prashar, Sanjeev - In: International journal of law and management : IJLMA 56 (2014) 6, pp. 431-442
Persistent link: https://www.econbiz.de/10010460799
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Law of Trademarks in India
Francis, Geejo - 2011
Persistent link: https://www.econbiz.de/10013124753
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Mutation of the trademark doctrine : analysing actionable use to reconcile brand identities with constitutional safeguards
Mohan, M. P. Ram; Gupta, Aditya - 2022 - Revised version as on May 23, 2022
Persistent link: https://www.econbiz.de/10013276030
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Indian Trademark Law and Parallel Imports
Ansari, Mubasher Hussain - 2011
The Trademarks Act, 1999 through Section 30 contain specific provisions dealing with the exhaustion of rights, the courts have granted injunctions preventing parallel imports of trademark goods. A common feature of these suits have been not the violation of the Trademark Act but the allegation...
Persistent link: https://www.econbiz.de/10014182486
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Unconventional Trademark in India
Adiga, Manasa - 2022
trademark is basically an intellectual property that helps the consumers to identify the products and make out a difference among the other products in the market. It protects the interest of the consumers as well as manufacturers in the industry. Registration of un conventional trademark in EU...
Persistent link: https://www.econbiz.de/10013491673