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Relating strategic market orientation and market performance : role of customer value types

Sahi, Gurjeet Kaur; Gupta, Mahesh Chander; Lonial, … - In: Journal of strategic marketing 26 (2018) 4, pp. 318-338

Persistent link: https://www.econbiz.de/10011903313

Investigating linkage between customer value and technology adoption behaviour : a study of banking sector in India

Magotra, Irbha; Sharma, Jyoti; Sharma, Supran Kumar - In: European research on management and business economics 24 (2018) 1, pp. 17-26

Persistent link: https://www.econbiz.de/10012051628

Perceived service quality and customer satisfaction : a missing link in Indian banking sector

Nambiar, Bindu K.; Ramanathan, Hareesh N.; Rana, Sudhir; … - In: Vision : the journal of business perspective 23 (2019) 1, pp. 44-55

Persistent link: https://www.econbiz.de/10012161362

Development, measurement and validation of customer perceived value scale in Indian financial services sector

Suganthi, P.; Muthulakshmi, A. P. - In: International journal of services and operations … 42 (2022) 4, pp. 439-453

Persistent link: https://www.econbiz.de/10013369194

Customer empowerment and engagement behaviours influencing value for FinTech customers : an empirical study from India

Kini, Archana Nayak; Basri, Savitha - In: Organizations and markets in emerging economies 14 (2023) 1/27, pp. 83-109

The article aims to study the impact of consumer empowerment on customer engagement behaviours (CEBs) and their effect on customer value in the FinTech industry of India. A cross-sectional analytical study was carried out to collect data from 380 Indian FinTech app users using a survey...

Persistent link: https://www.econbiz.de/10014534670

A serial mediation model for investigating the impact of e-CRM services on customer loyalty in the Indian healthcare industry

Singh, Pratyancha; Kumar, Vinod; Kataria, Sonia - In: Journal of relationship marketing : innovations and … 22 (2023) 1, pp. 62-86

Persistent link: https://www.econbiz.de/10013549034

A conceptual framework for creating customer value in e-retailing in India

Mishra, Sita - In: South Asian journal of management : SAJM 16 (2009) 4, pp. 127-147

Persistent link: https://www.econbiz.de/10003930076

Customers' value appraisals-suppliers' value propositions interaction process in developing new services : a case study from the natural gas industry

Singh, Ramendra; Paliwal, Pramod - In: International journal of energy sector management : IJESM 6 (2012) 2, pp. 255-272

Persistent link: https://www.econbiz.de/10009568800

Consumption values : scale development and validation

Kainth, Jyoti Sikka; Verma, Harsh V. - In: Journal of advances in management research : JAMR 8 (2011) 2, pp. 285-300

Persistent link: https://www.econbiz.de/10009409866

Business model for Indian retail sector : the Café Coffee Day case

Mishra, Ashis; Siddhartha, V. G. - In: IIMB management review 25 (2013) 3, pp. 160-170

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