Consumption values : scale development and validation
Year of publication: |
2011
|
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Authors: | Kainth, Jyoti Sikka ; Verma, Harsh V. |
Published in: |
Journal of advances in management research : JAMR. - Bingley : Emerald, ISSN 0972-7981, ZDB-ID 2529536-6. - Vol. 8.2011, 2, p. 285-300
|
Subject: | Dienstleistung | Services | Kundenwert | Customer value | Konsumentenverhalten | Consumer behaviour | Dienstleistungssektor | Service industry | Indien | India |
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