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~subject:"Indien"
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Marketing the $35 Akash tablet
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Indien
India
55
Consumer behaviour
50
Konsumentenverhalten
50
Beziehungsmarketing
43
Relationship marketing
43
Marketing management
24
Marketingmanagement
24
Dienstleistungsqualität
20
Service quality
20
Salespeople
18
Verkaufspersonal
18
Customer satisfaction
17
Emerging economies
17
Kundenzufriedenheit
17
Schwellenländer
17
Brand management
16
Markenführung
16
Low income
15
Niedrigeinkommen
15
Developing countries
14
Entwicklungsländer
14
Marketing
13
Corporate Social Responsibility
12
Corporate social responsibility
12
Brand image
11
Internet marketing
11
Markenimage
11
Online-Marketing
11
Confidence
10
Customer integration
10
Kundenintegration
10
Vertrauen
10
Betriebliche Wertschöpfung
9
Einzelhandel
9
Emotion
9
Retail trade
9
Value creation
9
Armutsbekämpfung
8
Poverty reduction
8
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15
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Article
33
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21
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Article in journal
29
Aufsatz in Zeitschrift
29
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14
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14
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14
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14
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8
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8
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6
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5
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5
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English
54
Author
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Singh, Ramendra
41
Roy, Sanjit Kumar
8
Roy, Sanjit
5
Koshy, Abraham
3
Sharma, Yukti
3
Adhikari, Atanu
2
Agarwal, Sharad
2
Bakshi, Madhupa
2
Chakraborti, Rajdeep
2
Kumar, Jitender
2
Panagopoulos, Nikolaos G.
2
Shekhar, Vaibhav
2
Sy-Changco, Joseph A.
2
Theotokis, Aristeidis
2
Vlachos, Pavlos A.
2
Agapito, Chito F.
1
Ali, Saiyed Wajid
1
Ang, Rodolfo P.
1
Balaji, M. S.
1
Barnes, Bradley R.
1
Berger, Ron
1
Brock, James L.
1
Charaborti, Rajdeep
1
Chu, Rongwei
1
Das, Gopal
1
Gaganpreet Singh
1
Gregorio, Rizalito L.
1
Gupta, Rajesh
1
Gupta, Vaibhav
1
Jaikumar, Saravana
1
Kesharwani, Ankit
1
Khare, Apoorv
1
Konwar, Ziko
1
Kumar, Avinash
1
Liu, Matthew Tingchi
1
Lu, Xiao
1
Mazumder, Rabin
1
Mishra, Hari Govind
1
Mishra, Prashant
1
Modi, Pratik
1
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Working paper series : WPS
14
Journal of global marketing
4
Decision
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Marketing cases from emerging markets
2
Services marketing cases in emerging markets : an asian perspective
2
The international journal of bank marketing : IJBM
2
The journal of business & industrial marketing
2
The marketing review
2
Asia Pacific journal of marketing and logistics
1
Case studies in business, industry and government statistics : CSBIGS
1
Corporate social responsibility and local community in Asia
1
Decision : official journal of Indian Institute of Management Calcutta
1
International journal of business and emerging markets : IJBEM
1
International journal of energy sector management : IJESM
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of marketing theory and practice : JMTP
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Marketing Case Studies in Emerging Markets : Contemporary Multi-industry Issues and Best-practices
1
Marketing intelligence & planning
1
Marketing to the poor : creating value
1
South Asian journal of management : SAJM
1
Springer eBook Collection / Business and Management
1
SpringerLink / Bücher
1
The international journal of human resource management
1
The international review of retail, distribution and consumer research
1
The process of internationalization in emerging SMEs and emerging economies
1
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ECONIS (ZBW)
54
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1
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54
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1
Amazon.in : surviving in a jungle
Roy, Sanjit
;
Charaborti, Rajdeep
- In:
Services marketing cases in emerging markets : an asian …
,
(pp. 45-59)
.
2017
Persistent link: https://www.econbiz.de/10011537862
Saved in:
2
Reliance Indian Limited (RIL) : growth through innovation?
Pradhan, Sudeepta
;
Roy, Sanjit
- In:
Services marketing cases in emerging markets : an asian …
,
(pp. 169-182)
.
2017
Persistent link: https://www.econbiz.de/10011537938
Saved in:
3
Predicting Internet banking adoption in India : a perceived risk perspective
Roy, Sanjit
;
Balaji, M. S.
;
Kesharwani, Ankit
;
Sekhon, …
- In:
Journal of strategic marketing
25
(
2017
)
5/6
,
pp. 418-438
Persistent link: https://www.econbiz.de/10011743047
Saved in:
4
Identifying the dimensions of attractiveness of an employer brand in the Indian context
Roy, Sanjit Kumar
- In:
South Asian journal of management : SAJM
15
(
2008
)
4
,
pp. 110-130
Persistent link: https://www.econbiz.de/10003853682
Saved in:
5
Determining uses and gratifications for Indian internet users
Roy, Sanjit Kumar
- In:
Case studies in business, industry and government …
2
(
2008/2009
)
1
,
pp. 77-91
Persistent link: https://www.econbiz.de/10003966962
Saved in:
6
Strategic marketing cases in emerging markets
Adhikari, Atanu
(
ed.
);
Roy, Sanjit
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10014013168
Saved in:
7
Case 17: Bisleri : marketing to manage the counterfeit challenge
Roy, Sanjit
;
Gaganpreet Singh
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 233-241)
.
2024
Persistent link: https://www.econbiz.de/10014528185
Saved in:
8
Poor markets : perspectives from the base of the pyramid
Singh, Ramendra
- In:
Decision
42
(
2015
)
4
,
pp. 451-456
Persistent link: https://www.econbiz.de/10011530841
Saved in:
9
Non-deceptive deliberate purchase of brand lookalikes : a BOP customer value perspective
Singh, Ramendra
;
Trott, Sangeeta
- In:
Decision
46
(
2019
)
1
,
pp. 15-26
Persistent link: https://www.econbiz.de/10012103952
Saved in:
10
Such is life : an observational case study on urban slum dwellers in Kolkata
Singh, Ramendra
;
Shinde, Rajesh
;
Bakshi, Madhupa
-
2019
Persistent link: https://www.econbiz.de/10012105331
Saved in:
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