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~subject:"Indien"
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Indien
Consumer behaviour
5
Konsumentenverhalten
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Brand management
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India
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Markenführung
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Beziehungsmarketing
2
Competitive strategy
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Emerging markets
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Großbritannien
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Luxury brands
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United Kingdom
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Verkaufsförderung
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Asia
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Asian consumers
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Asien
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Consumption satisfaction
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Customer satisfaction
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Identity negotiation
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Banerjee, Madhumita
3
Shukla, Paurav
3
Adidam, Phani Tej
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Singh, Jaywant
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Marketing letters : a journal of research in marketing
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Marketing management in Asia
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The journal of business & industrial marketing
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ECONIS (ZBW)
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Competitive intelligence and firm's performance in emerging markets : an exploratory study in India
Adidam, Phani Tej
;
Banerjee, Madhumita
;
Shukla, Paurav
- In:
The journal of business & industrial marketing
27
(
2012
)
3
,
pp. 242-254
Persistent link: https://www.econbiz.de/10009558397
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2
They are not all same : variations in Asian consumers' value perceptions of luxury brands
Shukla, Paurav
;
Singh, Jaywant
;
Banerjee, Madhumita
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 265-278
Persistent link: https://www.econbiz.de/10011312234
Saved in:
3
India : culture and consumer behaviour influences on sales promotion practices in India
Banerjee, Madhumita
;
Shukla, Paurav
;
Adidam, Phani Tej
- In:
Marketing management in Asia
,
(pp. 60-77)
.
2013
Persistent link: https://www.econbiz.de/10009659658
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