Narrow search
Showing 1 - 4 of 4
Cover Image
The influence of brand personality evidence from India
Trott, Sangeeta - In: Global journal of business research : GJBR 5 (2011) 3, pp. 79-83
Persistent link: https://www.econbiz.de/10008809288
Cover Image
Non-deceptive deliberate purchase of brand lookalikes : a BOP customer value perspective
Singh, Ramendra; Trott, Sangeeta - In: Decision 46 (2019) 1, pp. 15-26
Persistent link: https://www.econbiz.de/10012103952
Cover Image
The impact of green core competencies on green image and green innovation : an Indian perspective
Trott, Sangeeta - In: Paradigm : the journal of Institute of Management Technology 17 (2013) 1/2, pp. 81-87
Persistent link: https://www.econbiz.de/10011759253
Cover Image
The Influence of Brand Personality - Evidence from India
Trott, Sangeeta - 2011
Nokia tops the list this year among India's most trusted brands. The purpose of this research is to analyze the influence of brand personality of NOKIA to perceived quality. Approximately 214 respondents from a well known management institute are selected for this purpose. Respondents are asked...
Persistent link: https://www.econbiz.de/10013123180