India has been known as the land of many cultures. Gujarat, an Indian state, has reflected this special aspect for over a millennium. In addition to the people of different religious faith like Hindu, Muslim, Jain, Christian and Zorastrian, various caste groups within the Hindus and migrant...

This research report inquires the level of cultural values in rural and urban areas of Lahore. It also checks the impact of two independent variables namely; cultural values and ethically-minded consumer behavior on the consumer-based brand equity. Nestle Pakistan Limited is taken as the case...