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Indian women and Facebook apparels brand communities : a study with reference to Koovs, Myntra and Shein

Kanupriya - In: International journal of technology marketing : IJTMkt 15 (2021) 2/3, pp. 316-331

Persistent link: https://www.econbiz.de/10012693538

Modelling the impact of social media marketing for apparel brands : evidence from India

Gupta, Amit; Srivastava, Vibhava - In: International journal of internet marketing and … 18 (2023) 2/3, pp. 242-262

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Impact of quality of AR apps on customer brand engagement, word-of-mouth and purchase intention : moderating role of perceived brand value

Patel, Vipul; Kautish, Pradeep; Patel, Naresh K. - In: International journal of electronic marketing and … 15 (2024) 3, pp. 330-349

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Perceived intrusiveness of rich media ads in online advertising : evidences from young Indian travellers

Madhavan, Vinod; George, Simon; Kidiyoor, Gururaj - In: Cogent economics & finance 7 (2019) 1, pp. 1-13

with respect to attitudes towards brands, online advertisement and the publisher’s website on young Indian travellers … has direct and negative relationship on attitude towards brand, online advertisement and the publisher’s website. Results …

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Ethical dimension of customer-based brand equity

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Brand love - moving beyond loyalty : an empirical investigation of perceived brand love of Indian consumer

Kang, Amanpreet - In: Arab economic and business journal 10 (2015) 2, pp. 90-101

Each passing day brings new brands to India each vying for a share of wallet in the prospering market. By 2020, the median age of Indian population will be 29 years and owing to the absolute population of India, the presence in Indian market will be rewarding for the multinationals. But the...

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Impact of viral marketing on brand loyalty in the FMCG sector

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Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge

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What makes the Indian youths to engage with online retail brands : an empirical study

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The personal influence of Instagram bloggers on consumer-brand interactions : brands as tribal artifacts

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